This animated video from RSA features Dan Pink, a well known speech writer for Al Gore and Robert Reich, has spoken at TED (YouTube), and wrote a book called “Drive: The Surprising Truth About What Motivates Us”, does an awesome job of breaking down what motivates people doing complex tasks. It is short and easy to “get” presentation with very awesome animation. (I wish I could draw like that.)
I think some may be surprised by the message.